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Friday, April 25, 2008

Praise as good as Cash for Brain









By Julie Steenhuysen

CHICAGO (Reuters) - Paying people a compliment appears to activate the same reward center in the brain as paying them cash, Japanese researchers said on Wednesday.

They said the study offers scientific support for the long-held assumption that people get a psychological boost from having a good reputation.

"We found that these seemingly different kinds of rewards -- a good reputation versus money -- are biologically coded by the same neural structure, the striatum," said Dr. Norihiro Sadato of the Japanese National Institute for Physiological Sciences in Okazaki, Japan.

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So, praise someone today! It'll do them the world of good ...

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