Friday, April 25, 2008
Praise as good as Cash for Brain
By Julie Steenhuysen
CHICAGO (Reuters) - Paying people a compliment appears to activate the same reward center in the brain as paying them cash, Japanese researchers said on Wednesday.
They said the study offers scientific support for the long-held assumption that people get a psychological boost from having a good reputation.
"We found that these seemingly different kinds of rewards -- a good reputation versus money -- are biologically coded by the same neural structure, the striatum," said Dr. Norihiro Sadato of the Japanese National Institute for Physiological Sciences in Okazaki, Japan.
So, praise someone today! It'll do them the world of good ...