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Thursday, March 18, 2010

Bravo, Penguin!

Take a look at this marketing statement from Penguin - it's about the cleverest copywriting I've seen since I stopped writing it! Apparently it was originally 'in house' but now they have used it for marketing purposes. Brilliant.

http://gizmodo.com/5495434/mind+bending-video-proves-that-one-publisher-gets-it

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