"There is no average reader, and to reach down toward this mythical creature is to deny that each of us is on the way up, is ascending.
"It is our belief that no writer can improve his work until he discards the dulcet notion that the reader is feeble-minded, for writing is an act of faith, not a trick of grammar. Ascent is at the heart of the matter."
EB White, "Calculating Machine"
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